The Essence of Small Business [Paperback]by Colin Barrow
PRINT ON DEMAND Description of The Essence of Small BusinessThe primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.Title Information
Write a review of this book Customer Reviews from Amazon |
Related Categories
|
Shopping basket
