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Description of In Sam We Trust

Wal-Mart's mighty presence is no longer restricted to America. To the alarm of the U.K retail sector, June 1999 saw Wal-Mart devour Asda. And given Wal-Mart's track record in the rest of the world, such alarm is well-founded. For instance, within seven years of Wal-Mart invading Canada and Mexico it became the largest retailer in both countries. It took less than two years for it to become the fourth largest retailer in Germany, while France and several Scandinavian Countries now look destined for Wal-Mart's shopping Basket.

In this new paperback edition, Bob Ortega brings up to date with Wal-Mart's world-wide shopping spree and gives us a unique peep behind the doors of the Asda deal and its likely impact on British retailing, shoppers and communities.

'In Sam We Trust' provides a fascinating context for current developments: Ortega's incisive analysis of Sam Walton's controversial rise to power and the creation of the world's most successful retail business makes for a shocking yet compelling read.

Title Information

ISBN:

9780749431778

Pages:

448 pages

Format:

Paperback

Product Code:

11320

Publisher:

Kogan Page Ltd

Published:

16/09/1999

Press and Industry Reviews

'His deft description of Walton's amazing rise to power and wealth is so delicious that it is hard to believe this is a business book.' - Chicago Times.

'A well-wrought account of a complex empire builder and the amazing retail machine he fathered. Bob Ortega's lucid, gloves-off storytelling cuts into the dense veil of myth surrounding Walton...' - Donald Kantz, author of The Big Store

'Is there a more perfect example of the American dream comr true than the rise of Sam Walton and his Wal-Mart chain?'-Wall Street Journal.

'One of the most extraordinary success stories in US business history' - Richard Tomkins, Financial Times.

'One of the best business books of the year' -Sales and Marketing Management.

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Contents of In Sam We Trust

1. 129 Billion Reasons to Live
2. The Storekeeper on the square.
3. Making the turns.
4. We sell for less.
5. The organisation Men.
6. The Men who would be King.
7. The Rivals.
8. The Edge.
9. Something Borrowed, Something New.
10. Sometimes a pretty Good Notion.
11. Darkness in the edge of town.
12. So help me Sam.
13. They call me Mr.Sam.
14. Little Hands, Big money.
15. Breaking the Code.
16. Say it ain't so, Joe.
17. Bambi beats Godzilla.
18. The land of milk and honey.
19. Live with Charlie and Kathy Lee.
20. Bleak House.
21. Conclusion.

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