Making the Most of Your Corporate Brand [Executive Briefing]by N. Ind
Not yet published, no due date - can be pre-ordered Description of Making the Most of Your Corporate BrandDeveloping a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most successful brands are those built on strong and deeply held values.Authoritative and practical, this briefing outlines the steps you need to take from defining our brand through to ongoing management. It looks at what constitutes a corporate brand, why it is different from other forms of branding and why businesses need to manage their corporate brands in a positive way. Title Information
Write a review of this book Customer Reviews from AmazonContents of Making the Most of Your Corporate BrandContents include:The mystery of corporate branding Building trust Analysing the corporate brand Relationships and the corporate brand Managing the corporate brand Plus Case studies |
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