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Description of The Buck Starts Here

The Buck Starts Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers(Jeff Bezos, Founder and Chief Executive of Amazon.com, Jay Walker, Founder and Vice-Chairman of Priceline, and Pierre Omidyar, Founder and Chairman of eBay); internet business developers in their own real-world pre-internet companies (Charles Schwab and Michael Dell); or, internet innovators in long-established and conservative companies (mike Harris of the UK's Prudential Corporation and John Pluthero of Dixons, the electrical goods retailer). The Lessons from these digital giants will help you turn your e-business dreams into reality.

Title Information

ISBN:

9781841121031

Pages:

298 pages

Format:

Paperback

Product Code:

12937

Publisher:

Capstone Publishing Ltd

Published:

30/11/-0001

Edition:

1st Edition

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Contents of The Buck Starts Here

Foreword

Introduction Fortune Favours...well anyone who tries!

Part 1 : Technology Shapes the Landscape

1. New Society, new economy, new rules

2. Powerful forces at work

3. Network dynamics

Part 2 : Customers to the fore

4. The rise of customer power

5. Society calls the tune

6. New customer dynamics

Part 3 : Doing business digitally

7. A fresh approach required

8. In search of value

9. Digital value profiles

Part 4 : Building for success

10. Creating virtual value

11. Creating the network-sensitive organization

12. Transformational options

Reflections : The Buck Starts Here

13. A personal agenda

References

Index