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What You'll Never Learn on the Internet by Mark McCormack
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What You'll Never Learn on the Internet [Hardback]

by Mark McCormack
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£19.99
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Description of What You'll Never Learn on the Internet

Since the publication of his classic book - What They Don't Teach You at Harvard Business School', Mark McCormack's company IMG has continued to grow into the largest, most dominant sports marketing company in the world with over 2,500 employees in 80 offices in 31 countries.

In this book, McCormack provides clarity for those befuddled by the blinding speed of change in this new business world, focusing on the need for agile thinking and humane behaviour. With candour and humour he shares the skills, techniques and wisdom gleaned from his own unbeatable experience and extraordinary success in building up IMG.

Using inspiring and entertaining anecdotes from his own business life, McCormack outlines the key disciplines and lessons you need to learn in order to become a winner yourself.

Title Information

ISBN:
9780002571715
Pages:
218 pages
Format:
Hardback
Product Code:
12955
Publisher:
Harper Collins
Published:
30/11/-0001
Edition:
1st Edition

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Contents of What You'll Never Learn on the Internet

1. Giving Yourself a Reality Check
2. Speed: The Defining Factor
3. Fallacies of the Workplace
4. Office Politics
5. Acquiring a Power Base
6. Rules for Dealmakers
7. When You're in Charge
8. Etiquette for the New Millennium



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