Book Categories

Description of B2B - The Path to Profit

A B2B marketplace is a website where goods and services can be bought from a wide range of suppliers. B2Bs will fundamentally change how buyers and sellers will interact. The uncertainty revolves around how such marketplaces will develop.


Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to game plan for succeeding at the greatest opportunity yet in on-line.

Title Information

ISBN:

9780273653691

Format:

Hardback

Product Code:

13109

Publisher:

FT Prentice Hall

Published:

30/11/-0001

Edition:

1st Edition

Press and Industry Reviews

'Cunningham promises to help business readers build a strategy that ensures them the right position in a B2B business network and supply chain - and he delivers.'
E-Business Advisor magazine

Write a review of this book

Contents of B2B - The Path to Profit

1. Fundamentals of B2B e-commerce
2. A new focus
3. B2B innovation in action
4. Building alliances
5. Selecting B2B applications, services and software
6. Essential e-commerce technologies
7. Architecture and infrastructure
8. The River wild - changing your organization in real-time
9. Last words on a B2B strategy