Customer Satisfaction Audit [Executive Briefing]by Abram I. Bluestein
Not yet published, no due date - can be pre-ordered Description of Customer Satisfaction AuditResearch has shown that an unhappy customer will tell on average 9 other people about an unsatisfying experience. Yet a totally satisfied customer is less likely to be attracted by price reductions offered by your competitors and hence will remain loyal to a company.This audit shows you how to achieve competitive advantage by achieving total customer satisfaction. It provides you with a mechanism for auditing your existing customer satisfaction process. Title Information
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