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Description of e-shock - The New Rules

Published in Hardback last year, e-Shock has already become established as a best-selling landmark analysis of the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and was shortlisted and highly commended in the Management Consultants Association annual book awards in August 1999. In this revised and updated paperback - e-Shock 2000, the author includes new material on recent developments, including the rapid expansion of digital television, and includes interviews with some key players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.

Title Information

ISBN:

9780333946015

Format:

Paperback

Product Code:

13449

Publisher:

Palgrave (Trade)

Published:

16/11/2000

Edition:

3rd Edition

Press and Industry Reviews

'For anyone looking for a roadmap of the future of retailing and what role e-commerce will play, pick up de Kare-Silver's book pronto.'
Business Age

'E-commerce is a new way of doing business that demands forethought if it is to add value... de Kare-Silver is a web business strategy expert and his new book outlines the options.'
The Sunday Times

'A gripping tour de force.'
Management Today

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Contents of e-shock - The New Rules

Preface and Acknowledgements
Introduction
Overview: the Key Conclusions
Definitions and Consumer Trends
Learning from the Pioneers in Electronic Selling
Future Growth in Electronic Shopping: look out for 2005!
The ES Test: How to Tell How Much Your Business is Going to be Affected
How can Retailers Respond?
Ten Strategic Options for Retailers
The Store of the Future
Rapidly Improving Technology Meets Growing Consumer Demand
The World is Changing: Assets to Knowledge
Structural Difficulties with the Internet will be Overcome
How Can Manufacturers Respond?
Manufacturers' Ten Strategic Options
The New Marketing Imperatives: Marketing in the Electronic Age
Setting the Strategy and Mobilising the Organisation
The Next Wave in Electronic Shopping
Appendices