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"Financial Mail on Sunday" Guide to Running Your Own Business by Ruth Sunderland
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"Financial Mail on Sunday" Guide to Running Your Own Business [Paperback]

Everything You Need to Know About Running and Growing Your Own Business

by Ruth Sunderland
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£15.99
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Description of "Financial Mail on Sunday" Guide to Running Your Own Business

This one-stop handbook covers everything you need to know: starting out; making your business special; people; enterprise for beginners; marketing; cash management; finance; innovation; export know-how; risks and rewards; avoiding the pitfalls and moving on. Packed with case studies from an enormous variety of businesses, this book draws extensively on the stories of successful entrepreneurs from Financial Mail's unique Enterprise Awards programme, It also covers the issues that everyone with their own business should and must consider, from how to get paid promptly (and what to do if not) to advertising, personnel, the business implications of the euro and how to get investment for future growth.

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Title Information

ISBN:
9780712680035
Pages:
320 pages
Format:
Paperback
Product Code:
14702
Publisher:
Cornerstone
Published:
02/08/2001
Edition:
1st Edition

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About Ruth Sunderland

Ruth Sunderland is an award winning author, one of the foremost names in business journalism and has unrivalled experience of reporting on fast-growth companies. She is currently Chief City Correspondent at the Daily Mail and previously worked as Business Editor of the Financial Mail on Sunday.

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