The International Trade Pocketbook [Hardback]by David Horchover
Usually ships within 3 to 5 working days Summary of The International Trade PocketbookThis guide covers all the key issues involved in selling goods and services abroad, beginning with market research and ending with methods of selling, pricing, marketing and transport.Title Information
Write a review of this book Customer Reviews from AmazonAbout David HorchoverDavid Horchover MCIM, is Prinicpal of Chase Internatinal Marketing, an orgnaisation he set up in 1990. David has worked for a number of major orgnisations . He later became Sales and Marketing Director of the institute of Food. He now writes regularly on export matters for a number of leading publications (He is export editor of Sales and Marketing Management). He is a member of the Chartered institute of Marketing for well over 30 years. |
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