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The Cross-cultural Business Pocketbook by John Mattock
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The Cross-cultural Business Pocketbook [Hardback]

by John Mattock
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Summary of The Cross-cultural Business Pocketbook

Aimed at those involved in business outside of their own country, this guide examines culture and its effects on working behaviour before reviewing ways of developing communication skills that bridge cultural divisions.

Title Information

ISBN:
9781870471732
Pages:
112 pages
Format:
Hardback
Product Code:
150666
Publisher:
Management Pocketbooks
Published:
01/12/1999

Press and Industry Reviews

;The Management Pocketbook series is a format that presents the ultimate in the 'quick-fix'. The format is uniquely accessible and the content normally sums up key issues in a clear way. This title is no exception. The world is a big and diverse place. For those who travel, and particularly those who do business overseas, this book is a valuable insurance policy. It sets out not only examples of local attitudes and thinking - in Naples a red traffic light is a suggestion - but a whole way of planning and executing international communication and business dealing. Excellent. (Kirkus UK);

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