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Description of Principles of Retailing

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

• The changing retail environment
• Managing change in the retail sector
• Understanding the supply chain
• Mastering retail operations

Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

• Reflects the increasingly global nature of the field by taking an international/pan-European approach.

• Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.

•Supported by a full Teacher's Resource pack and a website for readers and lecturers.

Title Information

ISBN:

9780750647038

Pages:

352 pages

Format:

Paperback

Product Code:

16817

Publisher:

Butterworth-Heinemann Ltd

Published:

23/06/2003

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About John Fernie and Suzanne Fernie and Christopher Moore

John Fernie
Professor in Retail Marketing, Heriot-Watt University.Formerly Director of the Institute for Retail Studies, University of Stirling.

Suzanne Fernie
Lecturer, Fife College of Further and Higher Education.Previously ran HNDs in Retail Management and Marketing, and an SVQ in Retail Operations.

Christopher Moore
Professor at Glasgow Caledonian University and an expert in fashion retailing and buying.

Contents of Principles of Retailing

The changing retail environment - What is retailing?
The changing consumer
The changing retail environment
Retail theories and practice
The future of retailing

Managing retail change - Fundamentals of retail organization and management Managing change
Managing people

Managing the supply chain - Retail marketing
Buying logistics
Retail buying

Managing retail operations - Customer service
Retail selling
Merchandising and display
Retail security
Organizational communication.