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Marketing Myths That are Killing Business by Kevin J. Clancy,Robert S. Shulman
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Marketing Myths That are Killing Business [Paperback]

The Cure for Death Wish Marketing

by Kevin J. Clancy and Robert S. Shulman
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Description of Marketing Myths That are Killing Business

In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

Title Information

ISBN:
9780070113619
Pages:
308 pages
Format:
Paperback
Product Code:
17619
Publisher:
McGraw-Hill Professional
Published:
01/06/1995
Edition:
New edition

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