Brand Lands, Hot spots and Cool Spaces [Hardback]Welcome to the third place and the total marketing experienceby Christian Mikunda
Not yet published, no due date - can be pre-ordered Description of Brand Lands, Hot spots and Cool SpacesOne of the most intriguing and original of marketing books takes us on a tour of the world's most exciting and spectacular 'third places' - the locations that mean the most to us apart from home and the workplace.To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. This riveting book analyzes how this is achieved. From the Peggy Guggenheim Museum in venice to Caesar's palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point is 'mood management': the ways in which a visitors emotions are influenced through light, colour, core attractions and sensory experiences in shopping malls, flagship stores, museums, hotels, themed restaurants - in fact, anywhere we choose to spend our free time. Including a full colour plate section with stunning illustrations of the places described, the book is ideal for marketing professionals, designers, architects. retailers, urban planners, psychologists, sociologists and environmentalists. Title Information
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