Successful Seminar Selling [Paperback]

The Ultimate Small Business Guide to Boosting Sales and Profits Through Seminars and Workshops

This book is OUT OF PRINT

You may be able to find a copy at ABE Books

Description of Successful Seminar Selling

This practical, comprehensive book reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events. You'll discover: - Why seminars and workshops are key to substantial growth - How to plan and market your events - How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent - How to niche your seminars to achieve the highest levels of attendance and profitability - How and when to charge for your seminars - How to get your message across with clarity, confidence and conviction - How to build instant rapport with your seminar delegates - and much, much more Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!

Title Information

ISBN:: 9781857039665
Pages:: 208 pages
Format:: Paperback
Product Code:: 19137
Publisher:: How To Books
Published:: 28/05/2004
Edition:: 1st Edition

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About Phil Calvert

Phil Calvert is a professional speaker and the UK's foremost authority on Seminar Selling for small businesses. He is dedicated to helping business owners, sales professionals, directors and all levels of management to communicate their business messages with far greater authority and confidence.

Contents of Successful Seminar Selling

Part 1 - Successful Seminar Selling: How To Plan, Prepare and Market Your Events

1 Problems Facing Small Businesses

2 The Need to Change and Adapt

3 The Benefits of Seminar Marketing

4 Planning Your Seminars and Workshops

5 The Golden Rules of Marketing Your Seminars

6 Marketing and Promotion - Continued

7 How to Dramatically Increase Your Profits from Seminars

8 How to Create Information-Based Products - Quickly

Part 2 - Getting Your Business Message Across with Impact, Power and Authority

1 Presentation is Everything

2 Confidence

3 Clarity

4 Conviction

5 Connection

Part 3 - What Happens Next?

1 Getting Feedback

2 Following Up Afterwards to Maximise Sales and Profits

3 Some Final Thoughts

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