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The Business of Invention: Evaluating and Marketing Patentable Ideas
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The Business of Invention: Evaluating and Marketing Patentable Ideas [Hardback]

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Description of The Business of Invention: Evaluating and Marketing Patentable Ideas

To be inventive is in human nature. We are surrounded by the materials of our own ingenuity. Although at first astonishing, these artefacts are quickly assimilated into our daily lives and become essential; existence without them would seem intolerable. This book addresses the problems faced by an individual wishing to commercialize his invention. Most inventors never make money from their creations, either through lack of capital, time or commitment, but mainly because the commercial imperative is missing. Of all the pitfalls, this is the most common; it is hard for an inventor to assess the material worth of his own creation. However, help is at hand. There are a variety of organizations, both private and public, which offer help to inventors. This book shows inventors where to start, who to appraoch, and how to go about getting their inventions launched and marketed in a way that should bring them their just rewards.

Title Information

ISBN:
9781852511388
Pages:
224 pages
Format:
Hardback
Product Code:
199985
Publisher:
Management Books 2000 Ltd
Published:
01/12/1996

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