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Meeting and Event Planning for Dummies by Susan Friedmann
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Meeting and Event Planning for Dummies [Paperback]

by Susan Friedmann
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Description of Meeting and Event Planning for Dummies

How to create effective and exciting business events from huge trade shows to power meetings? Meetings planning guru Susan Friedman shares her secrets of success and reveals how she remains a star in the convention and event industry (which generates $100 billion worldwide and provides 1.5 million full-time jobs in the U.S.).

Filled with practical tips on how to keep events on time and on budget, this guide gives expert advice on managing hidden costs and planning around event emergencies. Readers get clear counsel about the fine print of event planning from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers.

Title Information

ISBN:
9780764538599
Pages:
384 pages
Format:
Paperback
Product Code:
20090
Publisher:
John Wiley & Sons Ltd
Published:
25/07/2003
Edition:
illustrated edition

Press and Industry Reviews

"comprehensively written - simplified as much as it possibly could without losing any attention to detail"
- M2 Best Books, May 2004

"A terrific resource of information for anyone in the event-planning business."
- James Spellos, CMP, President, Meeting U.

"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice."
- Diane Silberstein, President, Diane Silberstein & Associates

"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!"
- Cathy Breden, CAE, CMP

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About Susan Friedmann

Susan Friedmann, CSP (Lake Placid, NY), is President of The Tradeshow Coach, an organization that works with national and international exhibitors planning trade shows and special events. Susan has executed trade show programs for clients such as American Express, IBM, Sun Microsystems, Kimberly-Clark, Eli Lilly, and Deere and Co. Susan has a Web site, and an online newsletter read by more than 7,000 clients and industry decision-makers.

Contents of Meeting and Event Planning for Dummies

Introduction

PART I: Been to Any Good Meetings or Events Lately?

1. Gearing Up for Meetings and Events
2. Strictly Business: Knowing Your Meeting Type
3. The ABCs of Meeting Preparation
4. Mixing Business with Pleasure: Events
5. Bringing an Event to Life

PART II: It's All Show Business

6. Get Me to the Meeting on Time
7. Food for Thought
8. Great Speakers, Great Impressions
9. It's the Extras That Count
10. Is the Grass Greener Overseas?
11. Lights, Camera, Action

PART III: No Guts, No Story

12. Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety
13. Working with Vendors
14. Drinking Champagne on a Beer Budget

PART IV: Mission Possible: Building Bridges with Technology

15. Making Meeting Technology Work for You
16. This Phone's for You: Teleconferencing
17. Videoconferencing Made Easy
18. Holding Meetings Online

PART V: Exhibiting at Home and Abroad

19. Planning for Gold: Exhibiting 101
20. Strutting Your Stuff: Exhibiting 201
21. Strutting Your Best Stuff Overseas: Exhibiting 301

PART VI: The Part of Tens

22. Ten Alternatives to Meetings
23. Ten Common Meeting Mistakes to Avoid
24. Ten Top Negotiating Tactics

PART VII: Appendixes

Appendix A: Online Resources for Meeting and Event Planners
Appendix B: Checklist Heaven

Index


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