Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement [Hardback]by John Fraser-Robinson and Pip Mosscrop and John Frazer-RobinsonThis book is OUT OF PRINT You may be able to find a copy at ABE Books Summary of Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service ImprovementTo gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create marketing miracles. Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.Title Information
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