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Description of eBay Your Business

Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay.

Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You'll never look at online auctions the same way again.

- Expert authors'all three are longtime eBayers and Janelle Dayton is one of eBay University's top three trainers. Her specialty is teaching businesses how to tap into eBay to save money and increase profits.

- Shows how to evaluate which portions of a business can benefit most from utilizing eBay.

- Explains how to add new products into the eBay marketplace, create product listings and ads with finesse, and develop test markets for new products.

Title Information

ISBN:

9780072257113

Pages:

384 pages

Format:

Paperback

Product Code:

20567

Publisher:

McGraw-Hill Professional

Published:

01/09/2004

Edition:

1st Edition

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Contents of eBay Your Business

Part I: HOW YOUR BUSINESS CAN BENEFIT FROM EBAY

1. Welcome to the World of eBay
2. Evaluate Your eBay Business Potential
3. eBay Versus Existing Sales Channels


Part II: BRING YOUR BUSINESS TO EBAY

4. Lay the Groundwork for Your eBay Identity
5. Create Your eBay Plan of Attack
6. Launch and Test Your Presence
7. Refine Your eBay Position


Part III: INTEGRATE EBAY INTO THE REST OF THE ORGANIZATION

8. Examine Your Current Infrastructure
9. Cross the Bridge: How to Tie Sales Back Into the Books
10. Track Your eBay sales
11. Evaluate Your eBay sales


Part IV: GROW YOUR EBAY BUSINESS

12. From Auctions to a Storefront
13. Expand Your Capabilities
14. Leverage Your Brand Online
15. Beyond Retail: Benefits of eBay B2B
16. Create New Markets