Starting and Running a Business All-in-One For Dummies [Paperback]by Dan Matthews and Colin Barrow and Paul Barrow
Usually ships within 2 to 4 working days Description of Starting and Running a Business All-in-One For DummiesWritten by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.Title Information
Write a review of this book Customer Reviews from AmazonAbout Dan Matthews and Colin Barrow and Paul BarrowDan Matthews is co-author of Starting and Running an Online Business For Dummies and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.Contents of Starting and Running a Business All-in-One For DummiesIntroductionBook I: Where to Start? 1: Preparing for Business 2: Being Your Own Boss 3: Can You Do the Business? 4: Starting Your Business Plan 5: Establishing Your Starting Position 6: Researching Your Customers, Competitors, and Industry Book II: Money in Mind 1: Finding the Money 2: Figuring Out Financials 3: Cash Flows and the Cash Flow Statement 4: Forecasting and Budgeting Book III: Getting the Staff 1: Staying on the Right Side of the Law 2: Finding Person Friday – Advertising and Interviewing 3: Employing People Successfully 4: Disciplining and Dismissing Staff 5: Paper Money, Money Paper – Payslips and Deductions 6: Inspiring Employees to Better Performance 7: Coaching and Development 8: Tackling Performance Appraisals Book IV: How Not to Cook the Books 1: Working for Yourself Can Be Less Taxing 2: Filling In and Filing Your Self Assessment Form 3: Getting Down to Bookkeeping Basics 4: Controlling Your Books, Your Records, and Your Money 5: Producing a Profit and Loss Statement 6: Developing a Balance Sheet Book V: Bigging Up Your Business 1: Taking a Closer Look at Customers 2: Marketing Your Wares 3: Writing a Marketing Plan 4: Brochures, Press Ads, and Print 5: Signs, Posters, and More 6: Public Relations and Word of Mouth 7: Planning Your Business Web Site 8: Choosing and Equipping Your New E-Business 9: E-Marketing Book VI: Getting Bigger 1: Thinking Strategically 2: Managing More Than One Product 3: Improving Performance 4: Franchising for Growth 5: TV and Radio Ads (or Your Own Show!) 6: Becoming a Great Manager Index |
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