The Long Tail [Hardback]How Endless Choice Is Creating Unlimited Demandby Chris Anderson
Usually ships within 3 to 5 working days Description of The Long TailWhat happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here. Title Information
Press and Industry Reviews"The Long Tail is a book for the Head - provocative and insightful. It belongs on your shelf between Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity."- Reed Hastings, CEO Netflix "Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business." - Eric Schmidt, CEO Google Write a review of this book Customer Reviews from Amazon |
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