Communication Models for the Study of Mass Communications [Paperback]

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Description of Communication Models for the Study of Mass Communications

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Key models cover the following topics

- processes of mass media on individuals society and culture
- audience and media reception research
- media organisations and their selection processes
- planned media campaigns and public relations
- new electronic media and the information society
- international communications

Title Information

ISBN:: 9780582036505
Pages:: 240 pages
Format:: Paperback
Product Code:: 22767
Publisher:: Pearson Higher Education
Published:: 01/08/1993
Edition:: 2nd Edition

Customer Reviews of Communication Models for the Study of Mass Communications

This excellent book has proved invaluable in my teaching of media and communication and in preparing two books on the subject, The Dictionary of Media and Communication Studies (with Anne Hill) and Media Communication: An Introduction to Theory and Process.Glad to note that it is now also available online.
by James Watson on 17/12/2010

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Contents of Communication Models for the Study of Mass Communications

1. Introduction.
2. Basic Models.
3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals.
4. Effects of Mass Communication on Culture and Society.
5. Audience-Centred Models.
6. Media Organisation, Selection and Production.
7. Planned Communication.
8. New Media and The Information Society.
9. International Communication.
Index.

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