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Description of The E-myth Revisited

In this totally revised and updated edition of the underground classic, "The E-Myth", Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business.

Title Information

ISBN:

9780060755591

Pages:

268 pages

Format:

Audio CD-Rom

Product Code:

23279

Publisher:

HarperCollins Publishers (Australia) Pty Ltd

Published:

07/09/2006

Edition:

Unabridged Edition

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About Michael E. Gerber

Michael Gerber is the founder and chairman of The E-Myth Academy, based in Santa Rosa, California. He is the bestselling author of THE POWER POINT, THE E-MYTH, THE E-MYTH REVISITED and THE E-MYTH MANAGER as well as a highly sought-after speaker around the world and small-business revolutionary.

Contents of The E-myth Revisited

Part I The E-Myth and American Small Business
1. The Entrepreneurial Myth
2. The Entrepreneur, the Manager, and the Technician
3. Infancy: The Technician's Phase
4. Adolescence: Getting Some Help
5. Beyond the Comfort Zone
6. Maturity and the Entrepreneurial Perspective

Part II The Turn-Key Revolution: A New View of Business
7. The Turn-Key Revolution
8. The Franchise Prototype
9. Working On Your Business, Not In It

Part III Building a Small Business That Works!
10. The Business Development Process
11. Your Business Development Program
12. Your Primary Aim
13. Your Strategic Objective
14. Your Organizational Strategy
15. Your Management Strategy
16. Your People Strategy
17. Your Marketing Strategy
18. Your Systems Strategy
19. A Letter to Sarah