|
Due for publication on 30 Apr 2009 - can be pre-ordered
|
- Product code: 233081
- ISBN: 0462099016,
ISBN13: 9780462099019,
192 pages, paperback
Published by Marshall Cavendish on 2007
Rate this book...
Rating: 0.0/5 (0 votes cast)
|
|
|
|
|
Description of India |
As the world's seventh largest and second most populous country, India has always played a part in world affairs. But now India is making its mark on the map for a different reason. For the country is totally focused on one vision: to become a first-world, developed nation by 2020. As a result, India is being managed and advertised like a brand, and capturing the imagination of the world. By looking at how India has branded, marketed and promoted itself, this book provides a unique insight into the country's economy, people and culture. Moreover, the author examines the huge impact Brand India has had in a number of sectors (investment, exports, policy, tourism, technology, media) and what the future holds for the world.
|
About Niclas Ljungberg |
Niclas Ljungberg is a leading brand consultant who has worked with governments and corporations throughout the world. He specialises in analysing and developing brand strategies for cities and countries.
|
Bulk buying
| If you need bulk copies of India, or are interested in opening a corporate account, please contact us. |
|
Shopping basket