Marketing Management: AND Economics [Paperback]by Philip Kotler and Kevin Lane Keller and Michael Parkin and Kent Matthews and Melanie PowellThis book is OUT OF PRINT You may be able to find a copy at ABE Books Description of Marketing Management: AND EconomicsReflecting the changing world around us, Economics brings the subject to life, helping the student separate the wood from the trees in the economic landscape. Linking theory to practice, this successful textbook illuminates the meaning hidden in the headlines, examines the interplay between real-world policy decisions and economic outcomes, and analyses the effects of choices made in the personal interest versus those in the public interest. Written by an expert team of teachers, this sixth European edition continues to aid the discovery and application of the core principles of economics. Full of lively, accessible and relevant debates, this book enables students to think like an economist. Discover the Power of MyEconLab With the new edition of Economics comes MyEconLab -- taking students further and saving lecturers time. This online suite of tools breaks new ground with a powerful graphing and assessment engine that enables students to practice and receive immediate feedback. Individual performance and Practice Tests generate a personalized Study Plan enriched with a variety of resources including: * An interactive e-version of the text with animated graphs and glossary.*Weekly news updates with discussion questions. * Email help from the authors. * Much, much more! Visit www.myeconlab.com/europarkin to learn more and to request access to MyEconLab for Economics, sixth European edition. "The text successfully strives to ensure that the theory is complemented by application to real life. It is also up-to-date and relevant to a world students will recognize." Dr John Lipczynski, London Metropolitan University "Highly readable and up-to-date in topics and discussion, with a comprehensive coverage of microeconomics and macroeconomics. Excellent presentation with periodic in-text Review Quizzes, "Reading Between the Lines" and Web Exercises, and appropriate and good-quality teaching and learning supplements." Paz Estrella Tolentino, Birkbeck College, University of London Title Information
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