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- Product code: 245396
- ISBN: 074945007X,
ISBN13: 9780749450076,
240 pages, hardback
Published by Kogan Page on 2007
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Description of New Strategies for Reputation Management |
New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for todays information age, and reveals a host of new and robust techniques and methods to ensure your companys reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31 percent of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your companys good reputation at other times. With international case studies and hundreds of examples drawn from the authors extensive experience in the field, this book is an effective guide to the field which will enable you to manage your companys reputation for success.
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About Andrew Griffin |
Andrew Griffin is Managing Director of Regester Larkin, the leading specialist crisis and issues management agency. He advises clients across sectors on international programmes, providing high-level strategic advice and training on sensitive issues such as product faults, contamination, restructuring, fraud, health scares and boycotts. He is a regular commentator and lecturer on all areas of reputation management, drawing on extensive reputation management experience with global companies such as Shell, Sony, BT and Nestle.
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