9 Brand Shaastras [Paperback]
Nine Successful Brand Strategies to Build Winning Brandsby Jagdeep Kapoor
This book is OUT OF PRINT
You may be able to find a copy at ABE Books
Description of 9 Brand ShaastrasContinuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.
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