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The Strategy and Tactics of Pricing by Thomas Nagle,John Hogan
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The Strategy and Tactics of Pricing [Paperback]

A Guide to Growing More Profitably

by Thomas Nagle and John Hogan

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Summary of The Strategy and Tactics of Pricing

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Title Information

ISBN:
9780132043588
Pages:
368 pages
Format:
Paperback
Product Code:
255899
Publisher:
Pearson Education (US)
Published:
22/11/2007
Edition:
4th International edition

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