Jump to:Birthing the Elephant [Paperback]The Woman's Go-for-it! Guide to Starting and Growing a Successful Businessby Karin Abarbanel and Bruce Freeman
Usually ships within 8 to 10 working days Description of Birthing the ElephantAs the largest growing group of entrepreneurs, women need encouragement and guidance to push past those make-or break first 18 months. While most start-up guides address the practicalities of launching a business, "Birthing the Elephant" prepares women for the psychological and emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the pay check mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.Title Information
Write a review of this book Customer Reviews from AmazonAbout Karin Abarbanel and Bruce FreemanKarin Abarbanel runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and co-author of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey. Bruce Freeman is a syndicated small-business columnist for Scripps Howard News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing and public relations at Kean University. Bruce lives with his wife and two daughters in Livingston, New Jersey. |
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