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- Product code: 266857
- ISBN: 0470823887,
ISBN13: 9780470823880,
250 pages, paperback
Published by John Wiley & Sons on 2008
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Description of 1,000 Days in Shanghai |
"Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. "1,000 Days in Shanghai" is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today"
- Hans Michael Jebsen Chairman, Jebsen and Co., Ltd.
"To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions-simply readable!"
- Prof. Heinrich v. Pierer Former Chairman of the Supervisory Board, Siemens AG Former Chairman of the German Asian-Pacific Business Commission Co-Chairman of the German-Chinese Dialog Forum.
"This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws"
- Prof. Dr. Eberhard Sandschneider Otto-Wolff-Director, Research Institute Executive Officer, German Council on Foreign Relations (DGAP).
"In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes"
- Dr. Theo Sommer DIE ZEIT, Editor-at-Large.
"For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read"
- Prof. Xu Kuangdi Mayor of Shanghai 1995-2001 Chairman, China Federation of Industrial Economics (CFIE) Co-Chairman of the German-Chinese Dialog Forum
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Contents of 1,000 Days in Shanghai |
Abbreviations
Chapter 1: China's Dream of Detroit-Wolfsburg's Gateway to Asia First sight of the factory in Anting History behind the deal Spurned by the Japanese: Citroen or Volkswagen Setting the foundation A Volkswagen pioneer for the Middle Kingdom Not a fairyland but an entrepreneur's playground Partnership premiere for the group Vision of the future Round the transatlantic world of Volkswagen Quick lessons: Prepare your China engagement thoroughly
Chapter 2: Culture Shock, Chaotic Beginnings in Anting Arrival in a strange and fascinating world Living conditions in Shanghai then Piano, ballet in Shanghai, 1,000 year-old eggs Shopping, haggling, Hollywood at the Bund Fitting derelict buildings with modern machines Santana in China from below zero Mercury rising Delivery kinks The struggle for change Board work with 'scientific management' Model discussions at the dinner marathon: Santana or Audi? Audis battle Santanas on Chinese ground Quick lessons: Avoid unnecessary start-up problems
Chapter 3: Talent-The Secret of Our Success Changing a comrade's mindset The forgotten equation Laying the foundation for training Woes of the expatriates Too many Germans Faults and conflicts German expat solidarity Transferring management know-how Deja vu Quick lessons: Forget China if you don't have China-compatible staff
Chapter 4: Cash Shortages and Risky Financial Maneuvers Messy hand of central planning Budget blowouts and money problems The Chinese accepts higher costs Maiden bonds Quick lessons: Make sure your business in China is profitable
Chapter 5: Big Project; Poker Competition Dr. Hahn's ideas for reinforcing the partnership Building container ships Dealing with Beijing, central government Expedition to SAW in Shiyan China's automobile agenda 2000 The curse of waiting An unofficial visit to Changchun FAW and Volkswagen Quick lessons: Gain in-depth understanding of the nature of competition in China
Chapter 6: Two Partners, One Dream: The Most Modern Automobile Factory in China Misunderstandings and red tape The battle against mistrust, fear and ignorance The problem with responsibility Big wolf Pioneering work in management Shanghai Volkswagen: Dreaming the same dream? Quick lessons: Create a solid foundation for intercultural cooperation
Chapter 7: The Open Secret of the Learning Factory Interesting find Paul's intelligent production design Japanese in Shop 54 Capacity limits In search of perfection Introducing market mechanisms at the factory floor How to break the iron rice bowl Leadership: Encouraging partners to act Quick lessons: Use your "zero hour" in China
Chapter 8: The Joint Venture and Its Parents The genie in our bottle-the spirit of collaboration Loyalties and conflict Principle of consensus versus pressure from above Putting forward one voice Clear words from Beijing and an official complaint from Wolfsburg Media distortions Quick lessons: Make sure local management has autonomy to act
Chapter 9: The Santana: Trendsetter for Motoring Map to market Of markets and pricing Fighting central planners Advertising cars, the Chinese way The birth of customer service Dream car Dream Ship and a vision for China An Audi flag in Anting and its consequences Surprise session Quick lessons: Identify a specific and direct path to the customer and build on it
Chapter 10: The Long March to Localization Fragmented auto supplies industry No compromises Beyond the Bund Pressure for progress Slow breakthrough Rev up from Zhu Rongji Quick lessons: Localization is the key to cornering the market
Chapter 11: In The Dragon's Den: Politics in Deal-making Big trouble with the horn and the steering wheel A venture is like marriage Power of Shanghai municipality SVW runs out of time Waiting for the carrot, or the stick The end of Luo Pu Road Quick lessons: Secure political support for your project
Epilogue: At the End of 1,000 Days Report card The factory-a role model of modernization Where east meets west Quick lessons: Enjoy sustained profits from you China operations
Appendix
Notes
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About M. Posth |
Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG. In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong. In June 1997, Posth was awarded the title of "Honorary Citizen of Shanghai." Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia.
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