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Description of Marketing Management: AND "Operations Management"

Operations Management Fifth Edition Nigel Slack, Stuart Chambers and Robert Johnston How does an organisation ...*create and deliver products at lower cost and with higher revenue? *meet the challenges posed by changes in customer preferences, internet-based technologies and global supply networks? *promote creativity, manage knowledge and innovation, and encourage social responsibility in finding solutions to those challenges? The answer is through effective operations management. Managing operations is important, exciting and challenging, and it's central to successful organisational performance. In this market-leading text, Slack, Chambers and Johnston bring to life their comprehensive, practical and strategic view of operations management with over 100 contemporary and international examples of operations in practice, as well as providing critical commentaries on areas of academic contention and professional debate.Tracking the latest developments in the field, the fifth edition of Operations Management examines issues such as: *Supply-chain planning that enables the fast fashion' Zara, H&M and Benetton *How information technology helped the city of New Orleans in recovering from Hurricane Katrina *The outsourcing of laptop manufacturing by Apple, Dell and Sony *The greening' of operations in Hewlett Packard's recycling programme Improve Your Grade!
Use the Access Code inside this book to unlock valuable online learning resources at: www.pearsoned.co.uk/slack

Title Information

ISBN:

9781408207048

Format:

Product Code:

269923

Publisher:

Pearson Education Limited

Published:

10/04/2008

Edition:

Coursepack Edition

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