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Ready, Fire, Aim by Michael Masterson
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Ready, Fire, Aim [Hardback]

Zero to $100 Million in No Time Flat

by Michael Masterson
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Description of Ready, Fire, Aim

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Title Information

ISBN:
9780470182024
Pages:
400 pages
Format:
Hardback
Product Code:
271715
Publisher:
John Wiley & Sons Ltd
Published:
18/01/2008

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About Michael Masterson

Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads ... and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

Contents of Ready, Fire, Aim

Foreword
Preface
Acknowledgments
About the Author
Introduction. The Very Best Job in the World

1. Getting to the Next Level
2. Why Employee Size Matters: A Different Way of Measuring the Four Stages
3. Becoming a Five-Star Business Genius
4. The Supremacy of Selling
5. Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product
6. Mastering the Copy Side of Selling
7. Secondary - Yet Important - Priorities for Stage-One Businesses
8. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-One Entrepreneur
9. From $1 Million to $10 Million and Beyond: How to Break Through the One-Product-Company Syndrome
10. Innovation - The Key to Second-Stage Growth
11. Speed: Putting Ready, Fire, Aim into Your Business
12. Getting Ready
13. What Are You Waiting For?
14. Aiming the Product.
15. Aiming the Marketing, Part 1: A Quick Crash Course.
16. Aiming the Marketing, Part 2: Understanding the Buying Frenzy
17. Ready, Fire, Aim in Action
18. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-Two Entrepreneur
19. Making the Stage-Three Transformation
20. Changing Into a Corporate Leader
21. Filling Your Stage-Three Business with Stars and Superstars
22. Bottlenecks, Bureaucracy, and Politics
23. A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage-Three Entrepreneur
24. The Last Big Change
25. Acting as Your Company's Main Investor

Afterword
Notes
Index


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