Book Categories

Description of Business Communication

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.

Title Information

ISBN:

9780324542905

Pages:

640 pages

Format:

Hardback

Product Code:

278347

Publisher:

South-Western, Division of Thomson Learning

Published:

19/01/2008

Edition:

6th edition

Write a review of this book

Customer Reviews from Amazon

Contents of Business Communication

Unit 1: COMMUNICATION FOUNDATIONS.
1. Communicating in Today''s Workplace.
2. Developing Team, Listening, and Etiquette Skills.
3. Communicating Across Cultures.
Unit 2: THE WRITING PROCESS.
4. Writing Process Phase 1: Analyze, Anticipate, and Adapt.
5. Writing Process Phase 2: Research, Organize, and Compose.
6. Writing Process Phase 3: Revise, Proofread, and Evaluate.
Unit 3: BUSINESS CORRESPONDENCE.
7. E-mail Messages and Memos.
8. Positive Letters and Messages.
9. Persuasive and Sales Messages.
10. Negative Messages.
Unit 4. REPORTS, PROPOSALS, AND PRESENTATIONS.
11. Business Report Basics.
12. Informal Business Reports.
13. Proposals and Formal Reports.
14. Business Presentations.
Unit 5: EMPLOYMENT COMMUNICATION.
15. Resumes and Cover Messages.
16. Interviewing and Follow-up.
Appendix A: Grammar/Mechanics Guide (Competent Language Usage Essentials).
Appendix B: Document Format Guide.
Appendix C: Documentation Guide.
Appendix D: Correction Symbols.