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Buy This Book by Mica Nava,Andrew Blake,Iain MacRury,Barry Richards
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Buy This Book [Paperback]

Studies in Advertising and Consumption

by Mica Nava and Andrew Blake and Iain MacRury and Barry Richards
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Description of Buy This Book

This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. "Advertising and Consumption" constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Title Information

ISBN:
9780415141321
Pages:
368 pages
Format:
Paperback
Product Code:
300929
Publisher:
Routledge
Published:
05/12/1996

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