Guanxi and Business Strategy [Paperback]Theory and Implications for Multinational Companies in Chinaby Eike A. Langenberg
Usually ships within 6 to 8 working days Description of Guanxi and Business StrategyThis book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.Title Information
Write a review of this book Customer Reviews from Amazon |
Related Categories
|
Shopping basket
