One year, Kim Lavine decided to make Christmas presents for her boys' teachers. She filled a homemade pillow with feed corn, it could be stuck in a freezer or heated in a microwave to comfort aches and pains - a personal spa in a pillow. This practical, step-by-step guide follows Kim as she develops her product, named a Wuvit, into a multi-million business. She shares everything she learned that hard way from years of trial and error, including: how to develop and patent an idea while saving thousands; how to make a cold call; how to get on QVC; how to work a trade show; how to develop an "elevator pitch"; how to break down the doors of big retailers; everything you need to know about manufacturing and distribution; and how to raise capital.
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