"Forbes" Greatest Business Stories of All Time [Paperback]20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Businessby Forbes Magazine and Daniel Gross
Usually ships within 2 to 4 working days Description of "Forbes" Greatest Business Stories of All TimeWhat do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc.Its use is pursuant to a license agreement with Forbes Inc. Title Information
Write a review of this book About Forbes Magazine and Daniel GrossDANIEL GROSS is a Harvard--trained historian and journalist.Contents of "Forbes" Greatest Business Stories of All TimeForeword by Timothy C. ForbesRobert Morris: America's First Financier Cyrus McCormick's Reaper and the Industrialisation of Farming John D. Rockefeller and the Modern Corporation J.P. Morgan Saves the Country Henry Ford and the Model T Charles Merrill and the Democratisation of Stock Ownership David Sarnoff, RCA, and the Rise of Broadcasting Walt Disney and his Family-Entertainment Empire John H. Johnson: Finding the Black Consumer David Ogilvy and the Creation of Modern Advertising Ray Kroc, McDonald's, and the Fast-Food Industry Betting the Company: Joseph Wilson and the Xerox 914 American Express and the Charge Card Mary Kay Ash and her Corporate Culture for Women Intel's Microprocessor and the Computer Revolution Sam Walton, Wal-Mart, and the Discounting of America William McGowan and MCI: A New World of Telecommunications The Turnaround at Harley-Davidson Kohlberg Kravis Roberts & Co. and the Leveraged Buyout William Gates and the Dominance of Microsoft Notes on Sources Index |
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