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Description of Exploring Innovation

This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation, etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their working lives. The book takes a seminar friendly approach, with chapters based around mini case studies and examples. It is also research based which aids the student and promotes understanding.

Title Information

ISBN:

9780077108618

Pages:

336 pages

Format:

Paperback

Product Code:

346959

Publisher:

McGraw-Hill Higher Education

Published:

01/11/2005

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About David Smith

Professor David Smith is Research Director at Nottingham Trent Business School. He convenes several Innovation modules and also conducts his research in this area.