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Description of The World of Guinness

With just GBP100 in his pocket, money he had inherited from a previous employer, Arthur Guinness left behind his family's small brewery in Leixlip to seek his fortunes in Dublin. Acquiring the ill-equipped St James' Gate brewery in 1759 in the heart of the city, he began a career that resulted in the production of a porter beer that was to become world famous. This fully illustrated book is published to celebrate the 250th anniversary in 2009 of the signing of the lease on the St James' Gate Brewery, and the start of a brewing legacy. It tells the fascinating story of a family of brewers and how they managed to globalise their unique brew through the quality of the beer itself and the lavish advertising campaigns that have become equally famous. In a lively and accessible style, Rory Guinness tells the story of Guinness beer, from its beginnings to the continuing success it enjoys today.

Title Information

ISBN:

9781857595826

Pages:

64 pages

Format:

Paperback

Product Code:

351104

Publisher:

Que

Published:

15/03/2009

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About Rory Guinness

Rory Guinness was asked by Diageo to produce the official guide to the Guinness brewery (the Storehouse), the brand and its history. He is a brewer by birth and a keen collector of Guinness history.