|
|
|
Usually ships within 1 to 3 working days
|
- Product code: 381273
- ISBN: 0470453079,
ISBN13: 9780470453070,
480 pages, hardback
Published by John Wiley & Sons, 2nd Revised edition Rate this book... Rating: 0.0/5 (0 votes cast) |
Description of Trump University Marketing 101 |
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real–life examples from Trump and other world–renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street–smart books provide real–world business advice based on the one thing you can′t get in any business school—experience.
In Trump University Marketing 101, Second Edition, you′ll learn how to:
Master the basics of great marketing to grow your business
Adapt your marketing strategy to difficult economic conditions
Understand customers, competitors, and markets
Discover your target audiences
Position your product or service against the competition
Create a great brand from scratch
Market residential and commercial properties effectively
Develop powerful marketing plans
Increase customer satisfaction
Price your products for maximum profit
Use advertising and the Internet to promote your business
Employ guerrilla marketing techniques
And much more!
|
|
|
|
About Don Sexton |
Don Sexton is Professor of Marketing at Columbia University, a recipient of Columbia Business School′s Distinguished Teaching Award, and the founder and principal of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, IBM, DuPont, Verizon, Citigroup, Pepsi, Unilever, and Pfizer, among many other well–known companies. He has taught at Columbia for more than forty years and his articles on marketing and branding have appeared in numerous publications, including the Harvard Business Review and the Journal of Marketing. He is often quoted in media such as the New York Times and BusinessWeek. He is the author of Trump University Branding 101, also from Wiley.
|
Related CategoriesBusiness - general
Bulk buying
| If you need bulk copies of Trump University Marketing 101, or are interested in opening a corporate account, please contact us. |
|
|
Shopping basket
