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Description of Trump University Marketing 101

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real–life examples from Trump and other world–renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street–smart books provide real–world business advice based on the one thing you can′t get in any business school—experience.

In Trump University Marketing 101, Second Edition, you′ll learn how to:

• Master the basics of great marketing to grow your business

• Adapt your marketing strategy to difficult economic conditions

• Understand customers, competitors, and markets

• Discover your target audiences

• Position your product or service against the competition

• Create a great brand from scratch

• Market residential and commercial properties effectively

• Develop powerful marketing plans

• Increase customer satisfaction

• Price your products for maximum profit

• Use advertising and the Internet to promote your business

• Employ guerrilla marketing techniques

• And much more!

Title Information

ISBN:

9780470453070

Pages:

480 pages

Format:

Hardback

Product Code:

381273

Publisher:

John Wiley & Sons Ltd

Published:

26/01/2010

Edition:

2nd Revised edition

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About Don Sexton

Don Sexton is Professor of Marketing at Columbia University, a recipient of Columbia Business School′s Distinguished Teaching Award, and the founder and principal of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, IBM, DuPont, Verizon, Citigroup, Pepsi, Unilever, and Pfizer, among many other well–known companies. He has taught at Columbia for more than forty years and his articles on marketing and branding have appeared in numerous publications, including the Harvard Business Review and the Journal of Marketing. He is often quoted in media such as the New York Times and BusinessWeek. He is the author of Trump University Branding 101, also from Wiley.

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