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Description of Successful Tourism Marketing

Travel and tourism is set to become the world's largest industry. It remains, however, very fragmented with businesses competing to attract both domestic and overseas visitors. With improved marketing, travel companies could claim a larger share of this lucrative market. This 2nd edition, is aimed at anyone seeking to promote a tourist 'product' or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied.

Title Information

ISBN:

9780749434694

Pages:

208 pages

Format:

Paperback

Product Code:

383554

Publisher:

Kogan Page Ltd

Published:

01/11/2000

Edition:

2nd Revised edition

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About Susan Briggs

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels, and local authorities. She was formerly marketing manager of two specialist tour operators.