Book Categories

Description of Business Marketing Management

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Title Information

ISBN:

9780324581638

Pages:

688 pages

Format:

Paperback

Product Code:

384450

Publisher:

South-Western, Division of Thomson Learning

Published:

30/05/2009

Edition:

International ed 10th revised ed Edition

Write a review of this book

Customer Reviews from Amazon