Initial Lust [Paperback]The Key to Visual Communication and Brand Marketingby Angi Egan
Usually ships within 8 to 10 working days Description of Initial LustInitial Lust is the first book in the Romancing The Customer series. It focuses on the principles of an an iconic business through a laser-like focus on the wants,needs and desires of a long lasting relationships with your customers. * Customers now expect businesses to demonstrate long-term commitment - this book details how. * Lasting relationships require thought & energy: brand fidelity requires the same. * Inconsistency & indifference kill relationships: many businesses have an inflated view of their service. The principles outlined in Initial Lust shift the focus from corporate thinking and places it firmly back to where it should always have been - on the customer.Title Information
Write a review of this book Customer Reviews from AmazonAbout Angi EganWithin her retail career Angi has gained knowledge and experience through successful senior management positions in all aspects of the retail profession. She is rapidly becoming recognised as one of the most innovative retail specialists. Based in the historic jewellery quarter in Birmingham, she works with businesses across the UK and internationally.Your recently viewed titles |
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