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Getting to Plan B by John Mullins,Randy Komisar
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Getting to Plan B [Hardback]

Breaking Through to a Better Business Model

by John Mullins and Randy Komisar
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£23.99
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Description of Getting to Plan B

Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.

Title Information

ISBN:
9781422126691
Pages:
272 pages
Format:
Hardback
Product Code:
400428
Publisher:
McGraw-Hill
Published:
01/08/2009

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About John Mullins and Randy Komisar

John Mullins is Associate Professor of Management Practice at London Business School, where he heads the school's entrepreneurship faculty. Randy Komisar is a Partner at Kleiner Perkins Caufield and Byers, one of the world's premier venture capital firms.

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