Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.
John Mullins is Associate Professor of Management Practice at London Business School, where he heads the school's entrepreneurship faculty. Randy Komisar is a Partner at Kleiner Perkins Caufield and Byers, one of the world's premier venture capital firms.
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