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Description of Good Small Business Guide 2010 2010

Packed with essential advice - and completely updated for this new edition - the Good Small Business Guide 2010 features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it, an extensive information directory, and a quiz for all budding entrepreneurs. New actionlists include: Pricing in a Downturn, Improving Marketing Performance and Getting Closer to Customers. The book offers help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. This completely revised edition of the Good Small Business Guide is now endorsed by the Federation of Small Businesses (FSB), which, with over a quarter of a million members, is the UK's largest organisation for small businesses.

Title Information

ISBN:

9781408123706

Pages:

608 pages

Format:

Paperback

Product Code:

427162

Publisher:

A & C Black Publishers Ltd

Published:

11/01/2010

Edition:

4th Revised edition

Press and Industry Reviews

'Covers everything that an entrepreneur could want to know about... as useful for the established entrepreneur suddenly confronting a particular issue as for the fresh-faced would-be tycoon.'
Independent on Sunday

'...a near 600-page tour de force of both comprehensiveness and brevity...this is an essential resource for anyone in business - not just start-ups - as a wide-ranging manual offering the first level of advice on virtually any issue likely to arise.'
First Voice (February 2010)

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