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Description of Business Planning Pocketbook

A new edition, "The Business Planning Pocketbook" explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. About the author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Prince's Youth Business Trust. In the "Management Pocketbooks Series" he has also written books on decision-making, strategy, managing change and marketing.

Title Information

ISBN:

9781906610135

Pages:

112 pages

Format:

Paperback

Product Code:

435209

Publisher:

Management Pocketbooks

Published:

15/10/2009

Edition:

2nd Revised edition

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About Neil Russell-Jones

James joined SWIP in 2007 and is responsible for analysing UK utility and banking stocks, and for managing client portfolios. He is also responsible for developing SWIP's short-selling capabilities. Previously, James was at the University of Edinburgh for four years, conducting research into stock lending and short-selling. He also set up and ran their Masters programme in Finance and Investment. Prior to this, James worked at Murray Johnstone International, where he was Head of Asset Allocation, and at Aberdeen Asset Management, where he was Head of Global Equities. James holds a BSc (Hons) in Mathematics and Statistics from the University of Edinburgh, and is a Chartered Financial Analyst.