Jump to:International Marketing [Paperback]by Pervez Ghauri and Philip R. Cateora
Usually ships within 3 to 5 working days Description of International MarketingThe third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.Title Information
Write a review of this book About Pervez Ghauri and Philip R. CateoraProfessor Pervez N. Ghauri teaches International Marketing and International Business at King's College London. |
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