The eBay Business Handbook [Paperback]
How anyone can build a business and make big money on eBay.co.ukby Robert Pugh
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Description of The eBay Business HandbookAnyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised third edition of his eBay Business Handbook he reveals the secrets of his success.
Robert covers everything you need to know; from the eBay basics through to the creation and management of your own business. It gives you the information you need to use eBay to its full potential, to maximise returns and develop a robust online business.
This book has been written for anyone who has ever considered the idea of being their own boss. Whether you want to supplement an existing income or you want a complete change in lifestyle, this book is for you - giving you the confidence and knowledge you need to make that step.
Unlike many other eBay guides, this handbook is based on the personal experiences of an established Power Seller. Everything is covered; from the practical concerns of international sales to the purchase of packing materials. With a fresh, common sense approach to selling, the book includes many hints, tips and personal recommendations that can be applied to all of your eBay activities.
One of the most valuable sections is the one dedicated to finding stock to sell. Where traders obtain their stock is a closely guarded secret and often finding where to buy can be quite daunting. This guide tells you where to look, how to buy from different sources and, perhaps the most interesting of all, how to use eBay as a source of goods.
Discover how the author went from zero to over 25,000 positive feedbacks (and counting). From the very first LP record to the family car, he has sold items into almost every corner of the globe and taken every form of payment known to man. Anybody can do this, just follow the simple steps in this guide, dedicate the time, and soon you too could be living the eBay dream.
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About Robert PughAfter 24 years working for the same company, and many years within the corporate sales division, Bob Pugh realised it was time for a change.
He began selling on eBay in January 2003, initially by clearing his house of unwanted items, with very little knowledge of computers and no experience of selling via the internet. The first few months proved to be a steep learning curve, but he soon became an established eBay Power Seller and has sold over 39,000 items.
Now, aged 45, he has retired from full-time work and uses eBay to generate an income as and when it is required.
He is also the author of eBay Selling Success (9780857192332) and also writes a free, weekly newsletter offering tips, advice and real-life stories about the world's most famous online marketplace (www.ebaybulletin.co.uk).
Contents of The eBay Business HandbookAbout the author
1. A day in the life of an eBay trader
Dear Diary...Two years on
Dear Diary...April 2010
2. Starting out
What exactly is eBay?
What to sell
When to sell
Research the market
Establish your selling account
Decide on your target market
Establish your trading terms and conditions
3. Preparing for the first listing
Check the competition
Prepare your item
4. Creating the first listing
Stage 1. Category selection
Stage 2. Create your listing
Stage 3. Review your listing
5 - While the listing is live
Revise your item
Cancelling a bid
End a listing early
Reply to email
First listing completed
6. After a listing has ended
Second chance offer
Re-list your unsold item
Claiming back fees
7. Refining your listing format
Your own HTML
8. Fraud on eBay
Types of fraud
What eBay will and won't do concerning fraud
What to do if you have been defrauded
9. Developing your online business
Building on your brand
Securing more stock
Power Seller status
10. Managing the paperwork
- Prohibited items
- Sample terms & conditions statement
- Spoof emails
- Quick reference Royal Mail postal rates
- All the essential internet links in one place
Glossary of terms and abbreviations