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Description of The New Science of Retailing

Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting. It doesn't have to be that way. In "The New Science of Retailing", supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: mine your sales data to identify 'homerun' products you're missing; reinvent your forecasting and pricing strategies; build end-to-end agility into your supply chain; establish incentives that align your supply chain partners behind shared objectives; and, extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards.
Highly readable and compelling, "The New Science of Retailing" is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.

Title Information

ISBN:

9781422110577

Pages:

288 pages

Format:

Hardback

Product Code:

457585

Publisher:

McGraw-Hill

Published:

01/06/2010

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About Marshall Fisher and Ananth Raman

Marshall Fisher is the UPS Professor of Operations and Information Management at the Wharton School of the University of Pennsylvania and co-director of the Fishman-Davidson Center for Service and Operations Management. He lives in Philadelphia. Ananth Raman is UPS Foundation Professor of Business Administration at Harvard Business School in Boston, specifically Professor in the Technology and Operations Management unit, specializing in supply chain management. He lives in the Boston area.