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Description of Bright Marketing for Small Business

Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won't be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today's increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders.
Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition.

Title Information

ISBN:

9781854585622

Pages:

176 pages

Format:

Paperback

Product Code:

463225

Publisher:

Crimson Publishing

Published:

06/06/2011

Edition:

2nd edition

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About Robert Craven

Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.